Collaborations Personal Style

YEG Traveling Sweater Campaign

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This weekend, I got the chance to team up with local brand Local Laundry for their traveling sweater campaign. The campaign started in Calgary and in May and now it is going to cities across Canada. The goal of the sweater is spread awareness about local communities in each city as well as display random acts of kindness. I was nominated to be one of the influencers to showcase the local community and of course I had to showcase the streetwear/sneaker community in Edmonton for it is constantly developing thanks to young entrepreneurs. I pulled up to local streetwear shop ANNMS for their Notorious Nineties party, an homage to the golden era of rap. Ya’ll know how I feel about 90’s rap so you know it was gonna be a vibe! I took over Local Laundry’s Instagram story and showed viewers an array of sneakers, Supreme box logo tees and vintage tees. I rocked the sweater during the event to mark my territory and the next day, I wore the sweater to my day job. My random act of kindness, I bought a Tim Horton’s coffee for the person behind me at the Drive Thru. Using hashtags #WhatsYourCrew and #CommunityCrew, the sweater was able to travel across the city and help bring it to life thanks to its citizens. I am so happy that I got to be a part of this campaign and a big thank you to Local Laundry for letting me showcase Edmonton’s streetwear scene! 

Sweater: Local Laundry

Skirt: American Apparel

Knee-High Boots: Fashion Nova

Sunglasses: Versace 

 

Photos courtesy of Alvina Phan

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About Camille

STYLE YOUR LIFE XO is a lifestyle blog aimed to inspire readers to STYLE their lives in the dopest way possible. Creator and founder, Camille MacLean uses this blog to showcase her personal style, love of streetwear culture and hip-hop, travel destinations, working with brands that match her persona and the important life lessons that she's acquired throughout her journey. She strongly believes that every individual is responsible for creating the ultimate life for themselves not in terms of writing a book, but LIVING it to the fullest. She hopes to provide readers with more visual content plus show young creatives how she styles her life. For all business inquiries and creative collaborations, please email Camille at styleyourlifexo@gmail.com. XO

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